Finding a moisturiser that did what it claimed proved impossible when my daughter Eva was struggling through extremely dry itchy skin caused by her Eczema.  I tried absolutely every product on the market. All had little or no effect.

I’ve since learnt that not all are created equally and many are just no good at treating eczema inflamed skin despite what they suggest.


The market didn’t have a product that worked for us, so sheer determination and a heck of a lot of research, gave me a reason to ultimately create my own product. Everyone’s triggers are different and what works for me may not for you. You may have a moisturiser that falls into one of the categories below, if it’s effective I say stick with it! However here’s some information I found useful when working our way towards an effective eczema treatment, that worked for us.

Chemical loaded moisturisers can cause the skin to become more irritated and worsen flare ups. Read the back of your moisturiser – if its unpronounceable or unrecognisable, I say stay clear!

Eczema is caused by an immune response to something either external like the winter cold, synthetic chemicals or dust mites or internal like food intolerances or poor gut health).  This immune response triggers a series of events that ultimately lead to eczema inflamed skin. They are:


  1. Trans epidermal water loss (TEWL)- think next level water loss from the skins layers.  All skin dries out from time to time, but TEWL is a constant loss of huge amounts of moisture from the skin.
  2. Once enough water is lost, the outer skin layers are lost.  This exposes the inner skin layers to the environment.
  3. Once these inner skin layers are exposed, the pH of the skin alters.  Its this alteration in the skins pH which causes the skin to become itchy.
  4. Whenever the itchy skin is scratched, it becomes inflamed.
  5. This is a constant and vicious cycle because while all of these events are happening, more and more water is being lost from the skin worsening the ecema flare.
  6. If these steps are not controlled by a really good quality moisturiser then the skin is at risk of becoming infected.

When formulating a moisturiser for Eva, it became obvious to me that I needed something that was going to create a barrier over the skin and trap in moisture ensuring the above events were not going to happen in the first place.  I found that every single product on the market contained water and lots of it!  I knew that it was because of the water content that a strong enough barrier was not being created and ultimately why no product was working.  Water based Moisturisers also tend to contain preservatives and stabilisers to prohibit mould growth, ensure product consistency and a longer shelf life. The problem with these ingredients for Eczema prone skin is they can also irritate sensitive skin and cause flare ups as they have in Eva’s case.


From the research I’ve done and a lot of trial and error, my suggestion is stick to 100% and unrefined oil based moisturisers or balms. It’s important however to ensure your oil based product has the support of a vitamin e.  if it doesn’t, your oil will become volatile and the actives will be lost quickly. – in other words oils go off without vitamin e!  This is a real risk for eczema sufferers because applying an oil based balm without vitamin e creates the risk of applying microbes and bacteria on the skin which is the opposite of what you want to achieve.

You’ll kiss a few frogs before you find your prince – as I found out recently from a sunflower oil product I was given. Within 10 minutes of applying, Eva’s skin was itchy, inflamed and red. Why is this? Many seed oils (like sunflower and safflower) may have the appearance of being natural but are processed and can contain very large amounts of biologically active fats called Omega -6 polyunsaturated fatty acids, which are harmful in excess.

Where possible I’ve found success when I stick to naturally occurring oils such as coconut and olive, which tend not to be heavily refined or processed. Armed with this information and again after finding what worked for me, I created Frankie Kawakawa Balm.


My Kawakawa Balm is 100% plant/oil based, and made from a mix of organic and wild crafted ingredients. It contains a high concentration of nourishing Shea butter, Organic Coconut and Olive oil, healing Calendula, Vitamin E and Kawakawa.DSC_0061

Native to New Zealand the Kawakawa plant is known for it’s healing and medicinal properties, that repair dry and irritated skin. Kawakawa is anti microbial, anti inflammatory and anti fungal so perfect for Eczema, Psoriasis, Nappy Rash, Bites, burns and hives or just dry in need or repair skin.

Our Balm and Sunscreen are packed with Kawakawa extract and oil, which I forage for on our Kawakawa Farm in Mangawhai with my dad and children

I forage for the Kawakawa leaves using tradition techniques which is thought to increase the plants medicinal qualities (as well as its sustainability)

As a result of frequent use (and along with our Colloidal Oat Soak) Eva’s skin has never been so soft and all inflammation has disappeared.

The results that I am seeing you all send me is truly incredible and has led me on a mission of making sure every mama in the world can see the benefits for their children with our healing Kawakawa Repair.

Purchase Kawakawa Repair




7 Comments Add yours

  1. Marara Reweti-Stevens says:

    Wow what a lovely narrative about your journey. My son is 4 years old and while his eczema is mild it’s frustrating, particularly after a warm shower or bath. I’ve tried many products and would like to use natural products where possible so have just ordered some of the
    Kawakawa balm, I’m sure I’ll find many uses for it. Thanks for sharing your story, and so glad you and your little girl has had some relief for her skin.


    1. frankieapothecarynz says:

      Thank you Marara. I hope you love your Kawakawa Balm!


  2. Kirsty says:

    Thank you, I love your products. My baby girl is four months old and she had red inflamed dry patches on her legs, back, neck and upper chest but since using the oat bath soak and balm her skin is looking amazing and her eczema has pretty much disappeared.
    Love a very happy New Mum xx (We saw you at the kids general collective Market in Ellerslie). Now off to buy some more oat soak!!


    1. frankieapothecarynz says:

      thats awesome!!! thanks soo much for your message!


  3. Caroline Geoghegan says:

    Hi there
    My son is four months old & has started to get a flare up on his face. Can I use this on him?


    1. frankieapothecarynz says:

      Hi Caroline absolutely! Our Kawakawa Balm will be perfect because its soo gentle. As with all skincare, we always encourage you to apply a small patch test first to ensure she does not react to any ingredient.


      1. Caroline Geoghegan says:

        That’s fantastic, thanks


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